Dive Brief: 

• A survey from Marketing Land and Survey Monkey reports that three out of four consumers recognized ads retargeted to them. 
• Of those 75% who recognized the retargeted ads, 8.7% said they had been reminded to revisit the advertiser's site, and 7.4% said they responded to the offer in the ad. 
• On the negative side, 46% of respondents said they ignore the retargeted ads and 38% said they were "put off" by the ads. 

Dive Insight: 

While the retargeted ads are working according to this survey, what is more apparent is that consumers are onto advertisers' tactics. Because of this, advertisers need to be hypersensitive as to how they retarget visitors and what they show them. For example, making sure retargeted ads don't show something the consumer already purchased.