Dive summary:
- Expedia-owned travel accommodations website Hotels.com is currently on the hunt for a new creative ad agency.
- The participating agencies are already working hard on their proposals, which are due back in a few days; the agencies in the running were not revealed.
- Hotels.com spent an estimated $39 million across media in 2012; the firm's current lead creative agency is Y&R in Chicago.
From the article:
"Ark Advisors in New York is handling the review process for Hotels.com. The search consultant also handled the 2007 review that saw the account land at TBWA\Chiat\Day in New York, the lead creative agency for the brand before Y&R."
