Move over Panda, there’s a new Google update in town: Penguin. That’s the official name Google has given to the webspam algorithm that it released on Tuesday.
Since Panda, Google’s been avoiding names. The new algorithm in January designed to penalize pages with too many ads above the fold was called the “page layout algorithm.” When Penguin rolled out earlier this week, it was called the “webspam algorithm update.”
Without a name for the new webspam algorithm, Search Engine Land was asking people for their own ideas at Google+ and Facebook, with the final vote making “Titanic” the leading candidate. A last check with Google got it to release its own official name of “Penguin.”
As you might suspect, Search Engine Land is doing a nice job of covering the update:
Google Penguin Update Recovery Tips & Advice
Penguin Update Peck Your Site By Mistake? Google’s Got A Form For That