Dive Brief:
- Users on Instagram have taken to posting their own creative versions of the photo sharing platform's logo with the hashtag #myinstagram logo.
- The creations use materials ranging from candy to rocks to dog treats.
- According to Instagram, the hashtag was 100% organic and not a promotion by the app.
Dive Insight:
In the case of Instagram, users are really in love with the brand — enough to recreate its logo in eccentric ways. If the #myinstagramlogo trend truly is organic, other brands should brainstorm on how it can create that kind of loyalty.
