Marketer of the Year
While the athletics giant made waves this year with powerful creative that drove national conversation, its success in using bleeding edge tech shows how integrating mobile is key from the start.
Executive of the Year
Three years after launching a lipstick line, the young entrepreneur now serves as both CEO and CMO of an $800 million beauty empire built almost entirely through social media.
Disruptor of the Year
Once the novelty around cashierless stores fizzles, will the "just walk out" model become the new gold standard for brick-and-mortar retail?
Campaign of the Year
The luxury brand's move is a strong indicator that AR ads can pull in deep-pocketed marketers looking to reach mobile users at scale.
Technology of the Year
While a few of its stunts went sideways, the pizza chain scored when it focused on cutting-edge technology.
Deal of the Year
The beauty brand scooped up the go-to solution, catapulting itself to the head of the pack when it comes to leveraging AR — and forcing competitors to use other, less-vetted tech.
