Executive of the Year
Marc Pritchard
Nearly 11 months after making a high-profile speech demanding a better digital media ecosystem, the executive's words and actions continue to reverberate through the industry, resulting in substantial change.
See the full storyMarketer of the Year
KFC
From a $20,000 meteorite shaped like a chicken sandwich to a bonafide romance novella, the brand's marketing stunts this year have consistently grabbed consumer attention with a knowing wink and distinct flavor of deep-fried weirdness.
See the full storyDisruptor of the Year
Amazon
Industry thought leaders have long positioned the company as a potential third major digital advertising force. A number of surprising moves this year and an expected $1.65 billion in ad revenue show it's getting there faster than many expected.
See the full storyCampaign of the Year
Burger King's 'Google Home of the Whopper'
With an estimated $135 million in earned media and a top creative award at Cannes Lions, the fast food chain's device-hijacking stunt asked: what happens when an ad disrupts technology?
See the full storyControversy of the Year
Brand Safety
Some digital marketing practitioners — both legitimate and underground — have played fast and loose with brands’ reputations for years. In 2017, the day of reckoning arrived.
See the full storyFail of the Year
Pepsi's 'Jump In'
The Kendall Jenner-starring ad, intended to promote unity, achieved almost the exact opposite of its goal, plunging the brand to its lowest consumer perception levels in a decade.
See the full storyThe 2017 Dive Awards were distributed across our fourteen vertical markets: BioPharma, CIO, Construction, Education, Food, Healthcare, HR, Marketing, Mobile Marketer, Retail, Smart Cities, Supply Chain, Utility, and Waste. See all the Dive Award winners here.
