Three phrases we are all familiar with are "'Like' me," "Become a fan," and "Click here to 'like' us on Facebook." And, as marketers, these are all words we have used as part of our Facebook strategy. As Facebook exploded in growth, marketers initially focused most of their social bandwidth on building a Facebook audience. But now what? Once you have an audience, what do you do next? This article takes an in-depth look at how to redefine your Facebook strategy to build a tighter connection with your audience that will ensure growth and maintain ongoing engagement. Evolution of a facebook s...