The Downside of Digital Media’s Scale Fetish Jack Marshall  | November 22, 2013 There’s an old adage in the business world that says “revenue is vanity, profit is sanity.” In other words, certain metrics can make your business look good, but that doesn’t necessarily mean you have a good business. This often goes overlooked in the digital media world blinded by big numbers. There’s no doubt scale is important. Most major advertisers want to reach millions of consumers, not thousands, so a sizable audience is key for any consumer-facing publisher....