Dive Brief:
- Microsoft, Apple, and AT&T top the B2B ad spenders list, according to a special report coming Monday from AdAge.
- AdAge's B2B 100 list ranks B2B brands based on AdAge's DataCenter's analysis of spending from WPP's Kantar Media.
- Ad spending by the top 100 U.S. B2B brands totaled $5 billion last year.
Dive Insight:
The biggest B2B brands have a lot of resources to put into advertising– including, of course, cash. The brands that top the list come as little surprise since all three have had notable ad campaigns in the past year. Microsoft in particular has had big moments after being listed as one of the biggest hirers of marketers by Forbes and topping LinkedIn's list of most influential tech brands.
