Dive summary:
- Twitter was buzzing with talk of the naming of the new pope and these four brands took advantages creating clever Pope related tweets. [see full list at Digiday]
- Fast food brand Carl's Jr. posted a tweet referencing white smoke coming from their grills; when a CNN reporter questioned the appropriateness of the tweet, Carl's Jr. light-heartedly responded in real time.
- The white smoke references were a theme as brands Citroen, Ford and Comedy Central all Tweeted about their own versions of white smoke.
Here are a few of yesterday's best tweets:
Connecting brand to the agenda, wisely.. " @fordmustang: We have white smoke too..." twitter.com/smailnsmiles/s…
— mustafaismail (@smailnsmiles) March 13, 2013
We have #whitesmoke! #conclave #pope #papa youtu.be/YhoDG6_fQMg
— Citroën (@Citroen) March 13, 2013
White smoke over the Vatican = New Pope. White smoke @carlsjr = lunch hot off the charbroiler! #EatLikeYouMeanIt
— Carl's Jr. (@CarlsJr) March 13, 2013
@ryansloanecnn Well, we do have a delicious ew Charbroiled Atlantic Cod Fish Sandwich for Lent...
— Carl's Jr. (@CarlsJr) March 13, 2013
From the article:
"Twitter was abuzz yesterday as everyone awaited the announcement of who would be elected as the new Pope. Of course some brands couldn’t resist the urge to insert themselves in the trending conversation. This is the Real-Time Marketing Era™, in case you haven’t heard."
