Dive Summary:

• The Atlantic on Monday night posted a piece of sponsored content titled, "David Miscavige Leads Scientology to Milestone Year."
• The article, formatted as a normal news piece with appropriate "Sponsor Content" labeling, was later taken down after negative feedback began showing up, following a wave of positive comments on the article early on.
• The Atlantic's "Native Solutions" program reportedly began three years ago and now accounts for half of its digital revenue.

From the article:

Last night The Atlantic posted a sponsored article on Scientology titled “David Miscavige Leads Scientology to Milestone Year.” It was exactly what it sounds like — an celebratory ad for Scientology, complete with overwhelmingly positive comments from readers. ...