Dive summary: 

• Many entrepreneuers in marketing and advertising technology agree that there are some things many VCs just don't "get" about advertising; many of those items fall under five general themes. [see full list at Digiday]
• Often, VCs are more interested in investing in technology, not services, so the question of why account people and other services are needed comes up; VCs are focused on ROI while startups are trying everything to hold onto early accounts. 
• The most successful VCs are those that admit they do not know everything about the industry and instead surround themselves with people who are in the know; many VCs attempt to stretch past their reach of knowledge, which can lead to issues. 

From the article: 

"Entrepreneurs across the advertising and marketing technology landscape say some venture capitalists don’t really understand the way the marketing world really works. The misunderstandings range from the dynamics and pain points in the industry, to why everything in digital can’t be automated."