Dive summary:
- The scope of mobile content is wide, but there are five particular types that are most likely to produce real-time results. [full list at iMedia Connection]
- Mobile coupons, executed correctly, have an impressive return; the key is timing the offer perfectly so the user redeems it instantly.
- Online video accounts for more than 50% of mobile traffic, meaning it would be silly not to incorporate that into your mobile content.
From the article:
"An example of mobile coupons done right comes from Nickelodeon -- it recently ran an in-store campaign at Target. By delivering a $5 off mobile coupon for "Dora the Explorer" purchases -- while shoppers were in-store -- it achieved redemption rates that were 10 times higher than existing benchmarks."
