Dive summary:
- Implementing these five email marketing best practices will make campaigns more effective in part by increasing opens; a study from GetResponse says 23.63% of opens happen within the first hour of receipt. [see full list at ResourceNation]
- A top tactic is to have a mobile strategy in place as over 50% of mobile users access email on their mobile devices.
- Other best practices include: send emails on the weekend, use casual subject lines, avoid overused terms (e.g. unique, innovative, best price, easy), and market across channels.
From the article:
"A study by GetResponse found that 23.63% of all email opens occur within the first hour after delivery. Within the second hour after delivery, the results drop by half.
Make your email marketing campaigns more effective by utilizing emerging best practices – like taking advantage of mobile, changing the way you send emails, and applying your marketing efforts across multiple channels."
