Dive summary:

• Invisible Children, Inc., video “Kony 2012” was the most shared video with 94 million views and shared 10 million times to lead Unruly Media’s top 20 shared videos of 2012.
• The top 10 ads on the Unruly Media list were shared 28 million times, which is up 67% from the top 10 in 2011.
• Volkswagen, DC Shoes and Red Bull were the only companies to have ads in the top 20 in both 2011 and 2012.

From the article:

… "Emotive content and bottom-up sharing stole the show this year," says Unruly co-founder and COO Sarah Wood. "The world's biggest brands can learn from Invisible Children. It's not about a 30-second commercial anymore when a 30-minute video gets 10 million global shares." …