According to a survey of 2,262 adults conducted by Harris Interactive on behalf of location-based marketing firm Placecast, only four percent of mobile users receive marketing text messages.
But there’s hope, the report argues. Thirty-three percent of those surveyed who don’t receive the marketing texts said they’d be somewhat interested in receiving them; that number is up five percentage points from when Harris Interactive put the question to consumers in December 2010.
“Somewhat interested” is far from a resounding endorsement, but more encouraging to advertisers is the sentiment from those consumers who have opted in to receive marketing texts. The survey found that 32 percent of those consumers are more likely to visit a store because of a text and that 38 percent are more likely to visit a brand’s website.
