Dive Brief:

• After dominating the consumer world, Google, Amazon, and Apple are boosting efforts to reach business customers — partially because of dwindling or stagnant growth from consumer sales. 
• Apple expects business clients to account for at least 15% of profits by 2016, and Amazon plans for 10% of its sales to come from business buyers by the end of the decade. 
• To draw in more business customers, all three tech giants are offering incentives like management tools, discounts, and business-tailored products. 

Dive Insight: 

Business clients are a lucrative avenue, but require an entirely different strategy than consumers. If these major players are putting forth the effort needed to woo business customers, it's likely other consumer-facing companies will start to follow.