Dive summary:
- Designers, actors, writers from “Revenge” work with Target for story arc during commercials.
- Target and Nieman Marcus are sole sponsors of Sunday’s episode of “Revenge.”
- Consumers are guaranteed to see Target’s ads in the same order across Hulu, ABC.com or cable on-demand as they do watching live.
From the article:
To make certain the ads are alluring for "Revenge" viewers, ABC assigned certain show staffers to work on them. The clips' set designers, the actors, the writers -- all work for the show. "It's 'Revenge,' and we think that's what is going to make it really worthwhile for the fans," said Jeff Jones, Target's chief marketing officer. "Stuff gets skipped today, for sure, but we think what we have done and what we are trying to do is create content that is worth sharing."
