Dive summary:
- For years, tampon ads have had a reputation of deception with blue liquids, white clothing and extreme sports, but these five ads are finally treating viewers as adults that can handle the realities women face each month—and with some humor.
- A recent ad from HelloFlo, a tampon subscription service, features a young female who is the first to start her period at camp and becomes the "Camp Gyno;" this girl is not scared or grossed out by her body or the products used for her period, which is demonstrated by plenty of tampons flying about.
- "Reality Check" from Kotex pokes fun at all the ridiculous tampon ads of yore with a sarcastic spokeswoman describing her own period in common euphemisms.
“Camp Gyno” from HelloFlo
“Generation Know” from U by Kotex
From the article:
"Tampon ads, oh excuse me, I mean feminine hygiene commercials, don’t have to suck. They don’t have to show women prancing around in white jeans; they don’t have to cut to a blue liquid being dumped onto a pad or absorbed by a tampon. They don’t have to tell us about all the horseback riding, alligator wrestling, deep sea diving and parkour we get to do during our special time."
