Dive Brief: 

• Facebook has made adjustments to Pages, allowing brands to benefit from tagging other brands in posts. 
• The tweak lets a brand tagging another brand potentially appear as a related page for users following the tagged page. 
• Facebook claims that it will only apply the new change to pages that are truly related in topic in order to avoid growth hacking. 

Dive Insight: 

This change could really be great news for brand pages. Any time posts can show up in news feeds of users who don't already follow you — but are interested in related topics — is an opportunity to gain new followers and increase brand awareness. The only danger comes from brands who find a way to abuse the system, or if Facebook allows too many irrelevant posts to show up in news feeds and foster user backlash.