Dive summary:
- Taco Bell’s “Steal a base, Steal a taco” advertising campaign has less impact with World Series over in four games.
- Consumers are likely to turn attention elsewhere during free taco giveaway with Series ending Sunday.
- A Quicken Loans ad on Detroit commerce only got a one-night airing because of short Series.
From the article:
At least when marketers take out ads during the Super Bowl, they always know what they're going to get: A game stretching over about four hours and including one long halftime show. But in its best-four-out-of-seven format, baseball's World Series can be more problematic for brand sponsors because they never really know whether they've got two weeks — or just one — to make their impressions.
