Behold the disruptive tablet: Initially viewed as an auxiliary device, the tablet computer is beginning to overtake the smartphone, according to a new report from Adobe Digital Index (ADI), which suggests that the sky may be the limit for the device whose surge began just two years ago when the iPad was unveiled.
The report, “How Tablets Are Catalyzing Brand Website Engagement,” found that tablets’ share of Web site traffic is growing at an astounding 300 percent a year, based on an Adobe Digital Index analysis of 23 billion visits to the Web sites of more than 325 brands across North America, Western Europe, and Asia-Pacific.
The report found that by early 2013 tablets’ share of Web site traffic is on track to exceed the traffic of smartphones, themselves a disruptive phenomenon.
