Dive Insight:
- After merger talks fell through between T-Mobile and Sprint two weeks ago, the two wireless carriers are getting seriously competitive with each other.
- T-Mobile is offering a free data upgrade to Sprint users, or will offer a $10 credit every month for a year to current T-Mobile customers who "rescue" Sprint users from their plans.
- Sprint is competing with a $60 packages that includes unlimited talk, text, and data— compared to T-Mobile's $80.
Dive Brief:
The war between wireless carriers is fierce. The market is saturated, so the only way to grow is to poach customers from other carriers. Earlier this year— after a failed merger attempt —T-Mobile was having it out with AT&T. Both carriers were offering to pay hundreds of dollars in credits for customers to switch. T-Mobile has been the most outspoken of the carriers when it comes to beef with competitors, as CEO John Legere went on a Twitter rant after the merger with Sprint fell through earlier this month.
