Dive Summary:
- The digital marketing agency Greenlight conducted a global survey, which concluded that a successful push into search for Facebook could quickly grab 22% of the worldwide market almost immediately and 50% within just a few years.
- 5% of respondents replied that they would "definitely" use a Facebook search engine if it were able to compete with Google.
- Google+ also showed tremendous potential in the social search market, although 28% of respondents did not know what "+1" meant.
From the article:
"... A global survey "Search & Social Survey (2011-2012)", undertaken earlier in the year by leading independent digital marketing agency Greenlight, concluded Facebook could potentially capture close to a quarter of the Search market were it to launch its own search engine tomorrow, making it the second most utilised search engine in every major market except for China, Japan, and Russia, where it would occupy an uncontested third place.
What's more, the results from Greenlight's survey also showed Facebook could increase its share to 50% within just a few years. However, the survey also indicated Google+ has been more successful than most may have initially speculated and as such, the agency concludes Google and Facebook will both be front and centre in 'Social Search'. ..."
