Dive Brief: 

• According to a recent survey from Gartner, digital marketing budgets are expected to grow by 10% in 2014. 
• The survey also showed that companies with a chief marketing technologist on staff had risen to 81% in 2013, an 11% increase over the year before. 
• On average, companies allocated 10.7% of their budget to marketing, and 3.1% of that was spent on digital.

Dive Insight: 

There's no doubt that digital marketing is on an upward journey. While double-digit growth is of course an important indicator of growth, the fact that so many companies are now assigning a chief marketing technologist to oversee the technical and digital aspects of marketing is a clear sign of where the industry is heading.