Dive Brief:

• MySpace, a once hot, but now mostly forgotten social networking site, still generates 50 million visits each month and 300 million video views. 
• The site, which went under a redesign in 2013, has found new life with a younger generation of 17 to 25 year olds who enjoy the music and entertainment content on the site. 
• Social media phenomenon "Throwback Thursday" has helped MySpace with traffic as users log in to access photos from the early 2000s—when MySpace was at its biggest.

Dive Insight:

Showing the MySpace still has an active membership could help the site bring in ad dollars. The report goes to show that even though MySpace is no longer top dog , it is finding a niche audience that has helped it survive. Not only that, but MySpace still technically has over a billion registered users globally. While it is true that most of those people probably haven't tried to log-in in years, that data could be used for a cross-channel marketing initiative, Tim Vanderhook, CEO of Viant Inc, a marketing tech firm working with MySpace. It will be interesting to see if the site is able to leverage its data to generate growth this year.