Dive summary: 

• An informal look at Twitter and other social media postings shows that there is a trend of major influences posting inspirational or motivational quotes. 
• For a large group of users, Twitterhas become a culture almost like therapy where influencers send out micro motivational speeches throughout the day. 
• Examples of Twitter influencers using this tactic, all with over 100,000 followers, at @KimGarst, @fuelonline, @marismith [Read the list of tweets at Forbes]

From the article: 

"It means that a large part of the Twitter leader-follower relationship is almost like therapy. It’s like motivational speaking but in short hand.

But there’s definitely a group of social media influencers whose tweets and interactions are regularly interspersed with homilies and since Scott said it, the trend has become obvious, like a sub-culture that’s suddenly mainstream, or mainlining bite-sized wisdom."