Dive Brief:
- GoDaddy is changing things up a bit for its 11th consecutive year as a Super Bowl advertiser.
- This year, the web-hosting company will be bringing back Danica Patrick, who has appeared in many of the brand's previous spots, and adding a puppy co-star.
- Unlike previous years, GoDaddy will be running just one commercial instead of two and is letting everyone know there will be a secret twist revealed that day.
Dive Insight:
In past years, GoDaddy has depended on sex to grab attention at the Super Bowl, but has tamed its advertising in recent years. With the addition of a cute puppy, it seems this years ad will be more of a sentimental approach—at least that's the prediction until the "twist" is revealed.
