Dive summary:
- To celebrate Jared the Subway Guy's (Jared Fogle) fifteen years with the sandwich chain, Subway is launching a branded web series that Jared will host.
- In each episode, Jared, who lost 200 lbs. eating from the Subway Fresh Fit Menu, will share a story of a well-known personality and their journey to wellness.
- The first episode ran on June 24 on Subway's YouTube channel, homepage, and Facebook page and featured Mario Lopez; Subway plans to post about one video a month for the rest of the year.
From the article:
"'Because we've been doing this messaging for a long time, we're trying to bring a new dimension. This allows Jared to grow on his own," Pace says. "Jared's conversation is really about healthy/active lifestyles, which is essential to the brand. You may have seen high-profile sports figures [in Subway advertising] - this is an extension of that...we're expanding our purview on health and activity and why it's important.'"
