Dive Brief:

• Subway’s CMO, Tony Pace, is leaving the company and forming a marketing consultancy to be called Cerebral Graffiti.
• Pace joined Subway in 2006 as CMO of its ad fund, and was named global CMO in 2012.
• The news of his departure follows other recent Subway news when the company suspended its relationship with spokesperson Jared Fogle.

Dive Insight:

Subway is facing a shakeup in the C-suite after global CMO Tony Pace announced he was leaving the company to form a marketing consultancy. The new firm will be called Cerebral Graffiti, and on the company’s website Pace said, "Audience fragmentation and the unbundling of marketing services have made it difficult for marketers to have a cohesive and sustained business impact. Cerebral Graffiti will address that important issue."

Pace left McCann Erickson to join Subway as CMO of its advertising fund in 2006 and was named global CMO in 2012. 

The news hits during a rough public relations stretch for the restaurant franchise. The chain suspended 15-year spokesperson Jared Fogle in early July after an Indiana police and FBI raid in connection to a child pornography probe and arrest of the executive director of Fogle's foundation two months prior.