Dive summary:
- GfK MRI research finds that 90% of tablet owners say they are multi-taskers, and 40% of the time they’re using their tablet they are multi-tasking.
- Checking email is the leading thing done on a tablet while doing something else, according to 78% of those researched.
- Between 5 and 8 p.m. is when users are most likely to be multi-tasking on their tablet.
From the article:
A particularly big percentage of that multi-tasking time is spent watching TV, with 63 percent of tablet owners using their tablets for that purpose, and 41 percent of their total TV-watching time spent using their tablets at the same time.
