Dive summary:
- The DDB Life Style Study released data that reveals men are more likely than women to use mobile technology for shopping and use QR codes and apps to find the best deal. [see infographic at AdWeek]
- 57% of women view shopping as a form of entertainment versus only 44% of men.
- Men are more likely than women to use retail store apps and to agree with the statement "Ideally I would buy everything online."
From the article:
"When it comes to mobile shopping, the gender gap is alive and well. Data from the DDB Life Style Study looked at mobile shopping patterns by gender and found that men were much more inclined than women to use mobile phones to shop or use QR codes and apps to find the best deals. Perhaps that's because men don't like shopping as much as women do; fully 57 percent of women view it as a form of entertainment, versus 44 percent of men. For the guys, technology gets the job done faster."
