• BuyerZone.com's "State of B2B Lead Generation” survey found that 32-percent or its respondents using automatically generated leads were satisfied with their lead volume.
• The survey showed a 16-percent rate of satisfaction with leads produced with non-automated methods.
• The survey included data from 211 respondents.

From the article:

While a minority of companies has a marketing automation process in place, those that do outperform their nonautomated competitors in volume and quality of leads, according to a study by lead-generation company BuyerZone.com. ...