Dive Brief:
- Thanks in part to a jump in email and display ad spending, U.S. marketers will spend $11.5 billion in 2015 on data and data-related solutions, a new survey indicates.
- The study, by Winterberry Group, also estimates a nearly $6 billion jump in direct mail, display and email channels this year, to $77.1 billion.
- Spending on direct mail is rebounding, but not yet to the levels seen at the beginning of the decade.
Dive Insight:
Another interesting nugget: Bruce Biegel, senior managing director of Winterberry Group, told a conference in Santa Clara, CA last week that display ads and email marketing spending will each break the $1 billion barrier for the first time. Email spending is a particularly big winner here: The study estimates a 34.8% increase in email marketing spending between 2010 and the end of this year.
Winterberry is a consulting firm focusing on the advertising, marketing, media, information, and technology industries.
