Dive summary:
- A study released from SearchMetrics predicts that Google+ will surpass Facebook in social sharing by 2016.
- This news may help to counteract some of the misconception that Google+ is a ghost town; Google+ is growing by 19% each month versus Facebook slowing 10%.
- The data was generated by analyzing the number of Facebook "shares" and Google's "+1's" over the past six months.
From the article:
"Marcus Tober, founder and CTO of SearchMetrics, stated the following about the growth:
'While it still has a relatively small base, Google+ activity and users are growing at an insane speed. And the unthinkable is possible – in terms of the important area of sharing activity at least, our data shows it could actually catch up with Facebook if the trend continues …. This year Google announced that its Android operating system has over 900 million activations. So since last year, this means a growth of over 100% on the basis of 400 million activations about a year ago. And these are all directly connected to a Google+ profile.'”