- SocialCode's research looked at more than 7 million June Facebook impressions, about 242,000 of which were mobile.
- The study examined control, desktop, desktop feed, feed and mobile impression categories, across which impressions generated a 0.148-percent click-through rate.
- Mobile's 0.79-percent click-through rate was the highest in any individual category.
From the article:
Facebook's mobile ads haven't been available to the masses for a full month yet, but early reporting by SocialCode, a Facebook Ads API partner, suggests that sponsored-story "like" ads that appear in mobile news feeds get more clicks than the same units placed elsewhere. ...
