Dive Brief:

• A new Pew Research Center Internet Project study shows consumers feelings about their internet privacy and government control. 
• Research showed that 64% of consumers want the government to put stricter regulations on corporate marketers who access personal information online. 
• Ninety-one percent of respondents feel they have lost control over how their personal information is collected by corporation. 

Dive Insight: 

This is the first time Pew Research has conducted this specific type of study so its hard to tell how drastically public opinion has changed on privacy, but it's clear consumers have lost faith in having much of it on the web. Government regulation could be the answer, but marketers could also take steps to reassure consumers about their data. While transparency could be a big help to start, it's clear that the Internet has become something of a wild west in terms on personal information.