Dive Brief:

• A study from Leapfrog Marketing Institute shows that CMOs feel the pressure to reach digital and data-focused marketing goals but aren't receiving internal support to do so. 
• The CMOs involved cited three major obstructions in digital and data efforts: Internal silos, resistance to change within their companies, and limited expertise with emerging technologies and solutions. 
• A main problem —according to the study —is the inability for organizations to adapt quick enough to consumers adoption of technology because of the silos in place. 

Dive Insight: 

It can be scary for organizations to abandon silos that work in so many other arenas, but it hurts everyone if CMOs are unable to succeed because of the internal environment. When it comes to fast-paced technology, organizations may need to learn to "let go" in order to stay pace with consumer and industry adoption. CMOs will continue to struggle to prove ROI if their own organizations are holding them back— resulting in a viscus cycle of inadequacy.