Dive summary:
- Solve Media's Bot Traffic Market Advisory reports that 46% of ad web traffic and 35% of mobile ad traffic exhibited suspicious bot activity.
- According to info reported by Solve Media, advertisers are on course to lose about $9.5 billion on bot traffic in 2013.
- Solve's statistics may look bad in the U.S., but across the globe it gets worse—in China, for example, 92% of web traffic is suspicious.
From the article:
"Solve Media isn’t a bot-tracking company per se; the firm’s technology powers CAPTCHAs—those Web interfaces that require you to spell obscure words to prove you are not a robot. Solve also sells ads within the CAPTCHAs it powers.
Many in the industry will debate the severity of the bot problem, and some would question just how much visibility Solve’s CAPTCHA footprint affords it. For its part, the fast growing company claims to track 230 million human verifications across over 6,500 publishers across the globe."
