Dive Brief:
- In a recent study from Venture Beat analyst Andrew Jones breaks down the best bets for marketing automation for both B2B and B2C firms.
- Through the research, it was discovered that 80% of marketing automation users saw leads increase and 77% saw conversions increase.
- Recommendations for enterprise B2B firms include Eloqua, Marketo, and Pardot and for B2C, Adobe Campaign, IBM’s Unica, Redeye, and Marketo were suggested.
Dive Insight:
Marketing automation as an industry is still growing. According to Venture Beat, marketing automation is only 5% penetrated — leaving a huge opportunity for more companies to adopt a solution. As more firms find out how marketing automation can benefit their company, the industry is certain to expand considerably. Analyst suggestions like Jones can help guide what solution is best.
