Dive Brief: 

• Curata, Inc’s study “2014 Content Marketing Tactics Planner: Creation, Curation and Syndication” reveals that 71% of marketers plan to increase content marketing in 2014.
• Of the 500 respondents, 39% claimed a plan to increase curation in particular in 2014.
• While marketers believed in content marketing effectiveness, over half had no lead or executive in charge of content marketing. 

Dive Insight: 

In this digital age, it should come as little surprise that so many marketers are turning their focus to content marketing. Increasing curation in particular helps marketers push out a steady stream of relevant, unique content, especially when resources are strained to create new content. Now that more focus is being placed on content marketing, hopefully more firms will appoint a leader to oversee the strategy.