Dive Brief:

• A study from Forrester and executive search firm Heidrick & Struggles shows that CMOs are increasingly looking to expand into CEO or COO roles. 
• According to the study, 40% of B2B CMOs want to make the jump to CEO and 10% of B2C CMOs want to transition to COO. 
• In the study, respondents in CMO roles said that CEOs and boards were depending on them more often to assume responsibilities beyond marketing, prepping them for bigger leadership roles. 

Dive Insight: 

The phenomenon of taking on more responsibilities within in a role isn't exclusive to CMOs, but it certainly affects them. Typically, all employees are increasingly expected to see how their responsibilities fit into the entire company picture. Because marketing is customer-centric, marketing executives have a good grasp of business processes and strategies that would make them stellar CEOs.