Dive Summary:
- Strategy Analytics published a new report that shows users hear about most new apps through word of mouth.
- As could be expected, users look for apps that are "convenient and useful" and avoid those that have bugs or work too slowly.
- 80% of apps are free and consumers only pay for 10% of the ones that they choose to download, according to Strategy Analytics Wireless Media Lab analyst Taryn Tulay.
From the article:
What does it take for a mobile application to become popular? According to a new report from Strategy Analytics, consumers discover most new apps through word of mouth.
“For app developers to successfully compete in the apps market, it is imperative that apps be of a certain standard and quality,” the research firm says. ...
