Dive summary:
- The first ever major movie trailer has aired on Instagram Video, beginning a marketing trend that is sure to continue.
- The trailer was for Jobs, the biopic starring Ashton Kutcher as late Apple CEO Steve Jobs.
- Shortly after six-second video competitor Vine debuted, the medium was used for the trailer for The Wolverine.
From the article:
"About four months ago, a six-second trailer for The Wolverine debuted on Vine. You can bet that Hollywood will continue using these new platforms to promote their feature films, and TV networks will, too (if they’re not already)."
