Dive Brief:

• Facebook launched the mobile like button Thursday, and has made it available to all iOS and Android developers. 
• According to TechCrunch, the mobile Like button will be used "to Like an app’s Facebook Page, an Open Graph object in an app, or share a piece of content or achievement like beating a level in a game."
• When a person sees the Like button and decides to click on it, the user will be redirected from the current app to the Facebook app to a confirmation dialog box. Once they confirm or deny, it's back to the app they go.

Dive Insight:

While it is commonplace for see the blue Like and Share button across websites on desktops, Facebook's mobile technology hadn't kept up—until now. The new technology is also a signal that more and more companies are harnessing the power of mobile marketing.