Dive Brief:

• The "State of Marketing" report from the CMO Council shows that 81% of senior level marketers are confident they will reach management revenue goals and market share within the next year. 
• The online survey was comprised of 525 global marketers with 41% coming from B2B firms, 35% from hybrid B2B/B2C, and 24% from B2C. 
• 54% of marketers surveyed also have plans to increase budgets within the next year as well. 

Dive Insight: 

The results from CMOs are promising for the role and for marketing as a whole. If senior level marketers are confident, it will trickle down throughout the industry. Money talks the loudest —  so it is perhaps good news for the global economy that CMOs are planning to increase budgets.