Dive summary:
- State Farms decision to team with Green Bay Packers quarterback Aaron Rodgers is proving beneficial.
- The phrase “Discount Double Check” appeared in 1% of all Twitter and Facebook commentary on Sunday’s Packers game.
- State Farm says the ad campaign with Rodgers has led to a rise in people asking for a “Discount Double Check.”
From the article:
(State Farm assistant vice president of marketing communications Tim) Van Hoof said that the company has looked at Nielsen metrics and has seen its brand affinity and likability rise thanks to the television spots. Rodgers' "Discount Double Check" ads also have been viewed more than three million times on State Farm's YouTube page.
