Dive summary:

• Domino's new "Powered by Pizza" campaign is awarding 30 startups $500 Domino's gift cards, or "pizzavestments," to help keep their teams fed and continue the building drive. 
• The campaign is buying into the culture of startups, where teams often work late into the night and need food for fuel to continue; Domino's is asking people to use the #PoweredByPizza hashtag to share their pizza-fueled innovation. 
• Also as part of the campaign, Domino's is partnering with crowd-funding site Indiegogo to offer "Powered by Pizza Perks” in the form of Domino’s gift cards to those who support certain projects. 

From the article: 

“'This campaign was born out of Domino’s own history,'  said Matt Talbot, creative director at CP+B. 'They have an interesting statistic: About 90 percent of Domino’s franchise owners started as entry-level workers, as delivery guys, and worked their way up. So the idea started as feeding the American dream within their own organization and then expanded to pizza’s presence in other companies’ pursuits of the American dream.'”