Dive Brief:
- Midwest startup Viewswagen is working to bring targeted advertising into the cars of rideshare services Uber, Lyft, and Sidecar.
- Viewswagen will launch its efforts on May 1 to install tablets that provide interactive ads for passengers into the cars.
- Drivers would receive $3 an hour over what they made with Uber, Lyft, or Sidecar as an incentive to carry the tablets.
Dive Insight:
Traditional taxis have been already carrying touch screens for quite some time, so Viewswagen's goals seem like a natural progression. Company execs say that typical out-of-home ads aren't targeted enough to be effective.
Ridesharing services gather a lot of data that marketers could use to target certain demographics or locations. Examples of the targeting could be providing a holiday ad for a rider on the way to a shopping mall in November, or displaying an ad for a local broker if the rider is on the way to a mortgage company.
