Dive summary:
- TripleLift, a startup that bills itself as an ad company for the visual Web, has designed a new ad product, Sponsored Images, that automatically pulls brands images from sites like Pinterest and repurposes them as ads.
- The idea is these images will blend naturally into web pages, like editorially driven photos; according to TripleLift the ads can match any sites look and feel with relative ease.
- Co-founder Ari Lewine claimes brands won't need to develop different versions of the ads iOS, Android, desktop, etc.
From the article:
"'We're living in a world where cookies are probably not going to be around, and banners are being ignored," said Lewine. "Plus, we're more mobile more than ever, and the Internet is increasingly visual.'
That's all a response to the macro trend of responsive design sites. 'The problem with this new generation of sites is that there’s no place to put the banner,' said Lewine. 'Nobody wants to squint [at] small text on their iPhone. That’s a big problem. I want to fix it. We [made] this scalable. This can fit every site, its unique layout, template.'"
